Clearwater Branding

PR & Brand Guidelines

We’ve put together some resources and guidelines to help you use our new brand and assets.

Describing Clearwater

Our Name

Clearwater Credit Union. Also referred to in copy as “Clearwater” as one word.

Our Mission

Our mission is to be a force for good in banking, in the communities we serve, and in the lives of our members.

Short Description

Clearwater Credit Union is a member-owned financial cooperative founded by 8 Missoula police officers in 1956. Currently, the largest Community Development Financial Institution (CDFI) and second-largest credit union in the state of Montana – Clearwater serves over 50,000 members across seven counties in Western Montana. In 2016 Clearwater was invited to join the Global Alliance for Banking on Values (GABV), becoming 1 of 3 credit unions in the United States and the only financial institution in Montana to join the GABV.

Field of Membership

We serve people who live, work, worship, attend school in Lake, Missoula, Ravalli, Granite, Silverbow, Beaverhead, Deerlodge Counties. ​

We also serve people who participate in associations headquartered in, and people who participate in programs to alleviate poverty or distress which are located in Lake, Missoula, Ravalli, Granite, Silverbow, Beaverhead, Deerlodge Counties. ​

​We serve incorporated or unincorporated organizations located in or maintaining a facility in Lake, Missoula, Ravalli, Granite, Silverbow, Beaverhead, Deerlodge Counties.

Logos

We have a full-color logo and logomark, as well as a single color version of the Clearwater Credit Union logo available for use.

Full-Color Main Logo

The main Clearwater logo should be used primarily on a white background for maximum impact and clarity.

Full Color Logomark

Use the logomark when horizontal space is a concern or where including the name would be duplicative (i.e. social
media profile pictures).​

Navy Logo

Use the navy version when placing the logo on a lighter color background where the main logo would conflict with color usage.

Download Our Logo

To download on for the Clearwater Credit Union logo’s for authorized use, please click on one of the links below.

Full-Color Clearwater Main Logo

Full-Color Clearwater Logomark

Navy Clearwater Main Logo

Style Guide

Clearwater Brand Guidelines

The Clearwater Credit Union Style Guide outlines the varies brand assets we have and the best way to use each. Colors, fonts, and logo types are all featured. Please refer to this guide to ensure proper use of the Clearwater brand.

Download the Clearwater Style Guide

Press & Info

Clearwater Announcement

Clearwater Credit Union announced our name change on June 18th at the 2019 Annual Member Meeting. Below are some additional resources explaining the process and rationale behind our new name.

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Press Release

In the days following the Annual Member Meeting, we wanted to make the communities we serve we aware of our move to Clearwater. To ensure the community was informed, we distributed a press release to local media sharing the exciting news.

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Learn About Clearwater

Following the announcement about our name change, we created a microsite to discuss the change in greater detail. Here you will learn about the rebranding process, meaning behind the new brand, and what to expect as we become Clearwater.

Questions?

We’re working hard to make this change not just easy for our members and community partners, but fun as well. But, we also know that this is important. We’d love to answer any questions you might have.

If you have any questions or need additional resources, please get in touch with us at (406) 523-3300.