Photo of Clearwater name announcement at a credit union staff reception.
Clearwater Branding

PR and Brand Guidelines

We’ve put together some resources and guidelines to help you use our new brand and assets.

Describing Clearwater

Our Name

Clearwater Credit Union. Also referred to in copy as “Clearwater” as one word.

Our Mission

Our mission is to be a force for good in banking, in the communities we serve, and in the lives of our members.

Short Description

Clearwater Credit Union is a member-owned financial cooperative founded by 8 Missoula police officers in 1956. Currently, the largest Community Development Financial Institution (CDFI) and second-largest credit union in the state of Montana – Clearwater serves over 50,000 members across twenty counties in Western Montana. In 2016 Clearwater was invited to join the Global Alliance for Banking on Values (GABV), becoming 1 of 3 credit unions in the United States and the only financial institution in Montana to join the GABV.

Field of Membership

We serve people who live, work, worship, attend school in Beaverhead, Broadwater, Cascade, Deer Lodge, Flathead, Gallatin, Granite, Jefferson, Lake, Lewis and Clark, Lincoln, Madison, Meagher, Mineral, Missoula, Park, Powell, Ravalli, Sanders, and Silver Bow Counties. ​

We also serve people who participate in associations headquartered in, and people who participate in programs to alleviate poverty or distress which are located in our 20 county field of membership listed above. ​

​We serve incorporated or unincorporated organizations located in or maintaining a facility in our field of membership.


We have a full-color logo and logomark, as well as a single color version of the Clearwater Credit Union logo available for use.

Full-Color Main Logo

The Main Clearwater logo should be used primarily on a white background for maximum impact and clarity.

Navy Main Logo

Use the navy version when placing the logo on a lighter color background where the main logo would conflict with color usage.

White Main Logo

Use the white version when placing the logo on a lighter color background where the main logo would conflict with color usage.

Style Guide

Clearwater Brand Guidelines

The Clearwater Credit Union Style Guide outlines the varies brand assets we have and the best way to use each. Colors, fonts, and logo types are all featured. Please refer to this guide to ensure proper use of the Clearwater brand.

Download the Clearwater Style Guide
Clearwater Credit Union Logomark


If you have any questions or need additional resources, please get in touch with us at 406-523-3300.

Photo of Clearwater staff attending a presentation by Jack Lawson on the new name, Clearwater Credit Union.