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Values-Based Banking

Clearwater Credit Union is a values-based banking institution, which means we prioritize member interests, transparency, long-term resilience, and sustainable economic development over profit maximization.

Investor's hand holding a coin with a tree growing on the concept of financial and investment success.

Our Values

Our values drive our strategic plan, shape our company culture, and inform our everyday actions.

Cooperative Ownership

We practice responsible, ethical banking grounded in cooperative ownership. Our first responsibility is to serve our members.

Together, We Own

Empowerment

We solve problems and help create opportunities by empowering people with access to resources, information, and education.

Together, We Empower

Inclusion

We choose to be inclusive, not exclusive. We seek to include all walks of life in our work and recognize diversity as crucial to our performance.

Together, We Include

Impact

We are committed to making a difference in the world by acting as a catalyst for positive social, economic, and environmental change.

Together, We Matter

We’re Redefining Banking

Many things have changed our world for the better. You may not think banking is one of them, but at Clearwater, we believe it can be.

Our Mission

Our mission is to be a force for good in banking, in the communities we serve, and in the lives of our members.

Our Vision

By living our values, we will redefine the role financial institutions play in building thriving, sustainable communities.

Our Values-Based Actions

Our everyday actions are rooted in our values. We live our values by investing time, money, and energy into three key actions that help build thriving, sustainable communities.

Igniting Human Potential

We help people from all walks of life overcome challenges and make the most of opportunities.
Explore How

Building Inclusive Communities

We create a sense of belonging and invest in social and economic development that helps communities thrive.
Explore How

Protecting the Environment

We live here because we love it, and we’re dedicated to protecting Montana’s environment and way of life.
Explore How

Global Alliance for Banking on Values

The Global Alliance for Banking on Values (GABV) is an international network of organizations in the banking industry that use finance to serve people and the planet. The group's collective goal is to make banking more transparent and to support positive economic, social, and environmental change.

In 2016, the GABV invited Clearwater to join their ranks. This recognition makes us one of only six U.S. credit unions — and the only financial institution in Montana — to gain membership. As an alliance member, we’re dedicated to banking in an ethically responsible way.

Learn More About GABV